THE STORY OF NINE TEN

The Story of NINE TEN
Founded in Sydney, Australia in 2025, NINE TEN is the vision of Valeria Casellas - a lifelong dream brought to life.
Fashion has always been more than a passion for me, it’s been my purpose.
At just 14 years of age, I began selling clothing and accessories through Instagram, I always had a calling for being a fashion business label owner.
By 16, I took the brave move to leave school to fully pursue my dream. I completed a Diploma in Fashion Business and have spent the past four years working with some of Australia’s most established fashion labels and companies.
In 2025, I set out to create a brand that would reflect my identity, my aesthetic and my vision through fashion.
NINE TEN is where elevated streetwear meets modern luxury.
Every piece has been carefully designed and crafted using premium fabrics and standout detailing.
I’ve poured my heart into every step of the process to bring you a brand that is unapologetic, elevated, and made to turn heads.